For over 25 years, and as a leader in this space, Kids21 has focused on bringing the best of style, stories and love to children from birth to 16 years.

The retail spaces are charming and enchanting for adults and kids alike. Delight, imagination, fond memories and love are what springs to mind when you walk into a Kids21 boutique; they capture the spirit of our growing up years, the spirit of carefree time together.

First established in 1997 as Asia’s leading purveyor of luxury fashion, the Kids21 family has expanded to be a family lifestyle concept destination. Kids21 was first established in Singapore, later opening sites in Malaysia (2011), Hong Kong (2012) and Thailand (2013). They currently have a total of 21 retail sites.

Kids21 has been a trusted franchise partner for some of the world’s most coveted international brands for over 25 years. In line with the announcement of the partnership with Maggie, they are also relaunching a new and improved website and their own label, Kindred.